Strategic Advisory for AEC Firms
Your firm has outgrown its operating infrastructure. Most principals don’t realize it until it costs them.
I’ve spent 36 years inside AEC firms and public agencies — delivering infrastructure, winning work, and fixing the operational breakdowns that slow growing firms down. That’s the work Waldrop Advisory does.
$8B+
Infrastructure Delivered
$1B
Professional Services Sold
36 Years
AEC & Infrastructure
6
Published Books
PE
Licensed Engineer
Who This is For
Two kinds of leaders call Waldrop Advisory.
AEC Firm Leaders
Your firm is growing faster than your systems
You’re a technically credentialed principal who got promoted into an operational role without the infrastructure to match. BD lives in one person’s relationships. Your best project managers are too busy to develop business. You know something is broken but you can’t see it clearly from the inside.
That’s exactly where I work.
Public Agency Leaders
You’ve been burned by the wrong consultant
You’re managing a capital program and your design consultant selection process isn’t producing the results it should. You’ve inherited a broken procurement structure, a misaligned scope, or a consultant relationship that’s costing you time and credibility.
I’ve been on both sides of that table.
The Work
Three ways to engage Waldrop Advisory.
Every engagement starts with a 30-minute discovery call — no pitch, no proposal. Just a direct conversation about what’s broken and whether I’m the right person to help fix it.
Workshop
The Seller-Doer Activation
A half-day or full-day workshop for AEC firms that teaches technical professionals how to develop BD skills without feeling like salespeople. Based on The Seller-Doer Playbook.
$3,500–$10,000 per engagement
Project Engagement
The Design Procurement Advisory
A 4–8 week engagement for public agencies or private owners who need to run a better design consultant selection. Covers RFQ/RFP structure, evaluation criteria, interview protocol, and stakeholder alignment.
$15,000–$35,000 per engagement
Intensive + Ongoing
The Operations Alignment Sprint
A 60–90 day intensive for a growing AEC firm that has outgrown its operational infrastructure. Produces a prioritized roadmap and governance language the firm can execute. Ongoing advisory available.
$25,000–$65,000 sprint · $5,000–$10,000/month ongoing
About Bradley Waldrop, PE
The firms I work with don’t have a talent problem. They have a systems problem. My job is to help them see it — and fix it in the right sequence.
$8 billion in infrastructure delivered. Nearly $1 billion in professional services sold. Executive Director of Operations and PMO for a multi-entity professional services portfolio. I’ve led the BD function, run the operations, and managed the P&L — which means I can see your firm’s pressure points from every angle.
The Books
The thinking behind the practice.
Four books written from inside AEC firms — not from the outside looking in. Available at Waldrop Communications.
The Seller-Doer Playbook
BD skills for design engineers who hate feeling like salespeople.
Cracking the Design Consultant Code
Servant leadership for technical leaders and the teams they build.
The Results Revolution
How project owners find, vet, and secure the best design firms.
Rooted in Faith, Thriving in Business
Faith-integrated professional ethics in Bible study format.
Start Here